You can watch all episodes on our YouTube channel here:
👉 Talking Performance Podcast Youtube Channel
New episodes are published regularly.
If you are serious about performance marketing and want a behind-the-scenes look at how real growth systems are built, this is where the conversation happens.
Important note:
The podcast is primarily in Hebrew and is designed for Israeli marketing and performance professionals.
That said, many of the topics we cover are highly relevant to our international clients and English-speaking audience as well. You can use YouTube’s automatic subtitles feature, which works surprisingly well and makes the content accessible even if you do not speak Hebrew.
We also plan to release selected episodes in English from time to time, especially when hosting international guests or covering topics with broader global relevance.
Performance marketing is evolving faster than ever.
New platforms, shifting attribution models, AI-driven automation, creative fatigue, measurement gaps and constant budget pressure.
As a performance agency that lives and breathes data, paid media and scalable growth, we realized something: there is a lot of noise out there, but not enough real conversations about what is actually happening behind the dashboards.
That is why we launched “Talking Performance”, a new podcast by Terrific Digital.
What We Talk About
This is not a theory podcast.
It is execution-driven.
We talk about real Go-to-Market decisions.
Real budget allocation frameworks.
Real tracking and attribution challenges.
Real creative strategy in the era of algorithmic targeting.
From LinkedIn B2B funnel structures and manual bidding strategies, to Meta’s evolving recommendation systems and why creative has become the targeting layer — we break down what is actually changing in paid media.
We discuss CRM implementation, UTMs, server-side tracking, ICP refinement, alignment between marketing and SDR teams, and the operational reality behind scaling performance systems.
No buzzwords. No recycled Twitter threads.
Just the thinking, frameworks and battle-tested lessons from managing performance at scale.
More Than Just Us: Industry Leaders & Tactical Blueprints
Beyond sharing our own experience, we also host industry leaders and professionals from different areas of digital marketing.
We invite:
- UA specialists
- Performance leaders
- Creative strategists
- Data and analytics experts
- Marketing technology professionals
Together, we break down current UA blueprints, testing methodologies, attribution realities and scalable growth frameworks that actually work.
The goal is simple: to give marketing managers and performance teams practical ideas they can apply immediately.
Who Is Behind the Mic?
The podcast is hosted by the founders and team of Terrific Digital:
- Guy Tubul – Co-Founder & Client Success Lead
- Liran Galizyan – Co-Founder & Hyper-Growth Strategist
- Matan Gaash – Co-Founder & Marketing Operations Architect
We have been building and managing performance systems for years across SaaS, lead generation,eCommerce and B2B brands. The podcast is a direct extension of how we think, test and operate inside the agency.
Who Is This Podcast For?
If you are:
- A marketing manager
- A performance marketer
- A UA specialist
- A founder scaling paid acquisition
- A growth leader
And you care about real performance, not vanity metrics, this podcast is for you.
Even though the episodes are primarily in Hebrew, the frameworks and systems we discuss are universal.
If you want to think deeper about growth, sharpen your performance strategy and learn from real execution instead of theory, subscribe to the channel and join the conversation.
